Traffic Ads

Hey Friends! 💕 While we are an ad agency service provider, I know that hiring us is not always accessible to everyone - so you might be running your own ads. Which we love, but I often see tips/ suggestions/ ideas floating around that are not useful. 

You might even score a call with a "Meta Expert" who will give you some tips and those calls can be great when you're starting out! However, they don't always understand the big picture of an e-commerce. 

🎁 So I come to you today with a gift! 

One tip I see floating around a lot is to run traffic ads because it is recommended that you build up traffic to your pixel. However, this is TERRIBLE advice! 

Here’s why - when you set up a campaign to ONLY drive traffic to your website, it will ONLY drive clicks to your website. The person clicking the link won’t even be on the page long enough for it to load, let alone make a purchase. 

This is a giant waste of your money! Instead, we are big fans of spending money to get what you want from ads - SALES!!! 

I had Meta pull a report for us today comparing one of our clients ad spend to all e-commerce brands that advertise apparel/ accessories in Q4 of 2023. 

You can see that out of our clients entire budget, we spent less than 1% on consideration, which I will tell you - was NOT on traffic. It was on page engagement, which was a new strategy we were testing out. Also not something I recommend doing unless you have an over arching strategy to support that spend allocation.

99% of our budget was spent on conversions! Alongside that you can see that the rest of the e-commerce world is also spending the majority of their budget on CONVERSIONS! 💸💸

If you’re not working with an agency and have a limited budget, do not waste it on traffic babes! Go straight for the jugular and ask Facebook for what you want - SALES!!! 🤩

I know a lot of this might be a lot to digest, but we’re always here for questions even if we’re not running your ads. xo