Keep Sales Simple
I've been scrolling my feed and seeing a lot of posts that people didn't have the best BFCM weekends and wanted to offer some insight! xo From what I saw there were A LOT of complicated discounts out there. Personally, the texts that went out between my girlfriends and I were, "XYZ is doing 30% site wide" or "XYZ is doing buy one get one free". That. Is. It.
I didn't shop, nor would I even try to share a sale that I couldn't understand.
Door busters are easy.
Site wide discounts that exclude door busters make sense.
Free shipping is easy.
Buy one get one free is simple.
One entire collection on sale is a no brainer.
Doing all of these at once with a bunch of excluded collections and having to stack discount codes... you lost me.
There is still a huge opportunity for a big sale between Christmas and NYE.
If it were me, I'd offer super simple discounts each day.
Here's an example:
26th: 30% off tops plus free shipping
27th: 40% off dresses plus free shipping
28th: buy one get one free sale plus free shipping
29th: spend $75 and get X free gift
30th: spend $100 and get Y free gift
31st: 50% off leggings plus free shipping
Plan it out ahead of time, make the discounts automatically apply at checkout, schedule emails and texts so you can relax, drinking end of the year mimosas.