The Algorithm - Explained

Hey there! As a Facebook expert, I can tell you that the algorithm isn't a one-size-fits-all thing. There isn't a man behind the curtain pulling a lever controlling the same algorithm for every person and business on earth. Instead, it responds accordingly to how each individual business engages on Facebook. Which is all based on how active and consistent the business is on the platform. This means that if a business posts regularly and is engaged on Facebook, it's more likely that the algorithm will show their content to potential customers.

So, what does the algorithm look for when deciding what content to show to users? Well, it loves content that is relevant and provides value to users. Therefore, businesses need to create high-quality and engaging content that their target audience will love.

Posting regularly is also crucial. This lets the algorithm know that the business is active and engaged on the platform, which can help increase the visibility of their content to potential customers.

Engagement with the content is also important. The more likes, comments, and shares a post gets, the more likely it is to be shown to other users. So, businesses need to create content that encourages their audience to engage with them.

Finally, the algorithm takes into account the overall activity of the business page, including how quickly they respond to messages and comments from customers. Being responsive and engaged with customers helps businesses establish a positive reputation on the platform, which can lead to increased visibility and reach.

To sum it up, if a business wants to increase their visibility and reach on Facebook, they need to be active and consistent on the platform, create high-quality and engaging content, encourage engagement from their audience, and be responsive to customers.