Key Strategies to Success With Paid Ads
At Elevated E-Commerce, we spend about $1m/ month on ads for our clients. To say we understand what it takes to be successful while running ads is an understatement.
We do 2 - 3 consultations each week with boutiques that want to start running ads, however we typically only start working with 1 new client a month - because most of the boutiques that come to us are simply not ready for ads.
I can go on and on about my morals and why I just couldn’t take on a client who wasn’t ready, but instead, let’s skip to the good part - the things most boutiques are missing in order to be successful while running ads.
While no two ad accounts are alike, over the past few years these are the things we’ve noticed that boutiques MUST have as a baseline before starting ads:
🔸A thriving Facebook Page: it doesn’t matter how many followers you have, what matters is if your followers are ENGAGED. 👏🏻 Are you just selling at them non stop? Or are you building a community on your FB page? What are you doing to be at the top of their feed each day in an authentic way?
🔸High converting images on your website: the amount of people who think they are ready for Facebook ads, but still have stock images on their website is WILD! 🫠 All of the images on your website should be YOUR OWN! And you should have multiple angles of each product. You don’t need to overspend on images either - some of our top converting clients exclusively use mirror selfies. Check out the example below.
🔸Robust product descriptions that actually sell your product: this is SUCH valuable SEO space and the key words you put in your product description, will be used by FB and Google to match your product with people searching for those items!
Obviously there are nuances for each of the above depending on each individual boutique. However, having those things dialed in is a huge bonus and requirement before starting paid ads with us. 🛑
⚡️⚡️A couple other things worth mentioning that should be on your radar, regardless if paid ads is in your immediate future or not.
Customer follow up - Emails, texts, app notifications
Niche focused - Your boutique should be inclusive of many styles and product categories, but is there a specific area in which you excel? Are you the go to in X for your customers? This could be shoes, accessories, denim, bachelorette outfits, etc
Vendor relationships - if something pops in an ad or on a live, can you reorder? Can you ask the vendor to hold items for you while you test a couple packs in an ad?
Flexible attitude - when given feedback do you get defensive or do you take the feedback from experts and run with it?
Obviously this list is not all inclusive and you should not be looking towards ads as a way to save your business. Ads are meant to take your business to the next level, but so many people come to us looking to save their business and they haven’t implemented the most basic things mentioned above. 🙃
📝 My last little note, whether you’re already running ads or hope to in the future: not every product posted as an ad will be a success. Just to reiterate: ads are not magic and your ads team are not magicians. 🪄 Being realistic with your expectations should be at the core of all your marketing efforts. 🧡
