Prime Day’s Impact On Your Boutique
This year US consumers spent $14.2 BILLION during prime day! Yes that’s BILLION… with a B! That’s an 11% jump year over year! ⬆️
💰Average Order Value: $57.97
👗50% of the spend was in the electronics, furniture and… APPAREL categories.
Wait - iN tHiS eCoNoMy?!!! 🙃
If you’re thinking: well I’m not Amazon.
You’re right, you’re not.
💕 You have a heart, a soul and the quality of your items far exceeds what’s on Amazon.
I see posts all the time attributing slow sales to the economy and that just doesn’t line up with the facts. 📊
Yes, mortgage rates might be crazy and it’s an election year, but according to Deloitte, consumer spending overall is up 2.3% over last year. 📈
I know it’s easy to deflect accountability for low sales to the iN tHiS eCoNoMy narrative, but it’s time to unsubscribe from that mindset. 👏🏻
We have the data to back up the fact that that narrative is straight up false.
Take an objective look at your biz and ask yourself:
What are you doing to stay at the top of your customers feeds in an authentic way every single day?
Is your site inviting and shoppable?
👗 Babes if there are people out there selling $1m/ month through their boutique, you can certainly hit your goals.