Shopping App Ads
If you have an e-commerce store and focus on social selling, you likely have a shopping app! We LOVE THAT FOR YOU! Having your store at the fingertips of your customers is huge!
Here are a couple things to keep in mind before we jump into discussing shopping app ads:
Just because someone has downloaded your app, this doesn’t mean they are receiving notifications. In order for them to receive notifications, they need to have opened and registered for the app. This means you might have a certain amount of downloads, but not everyone is seeing your notifications.
When targeting anyone to download your app, Elevated E-commerce will ONLY target people in your warm audience, this includes anyone who has ever engaged with your business in any way. We find that if you are doing the heavy lifting with organic videos and posts to grow your warm audience, those people are cheaper to convert into an app user than someone who is completely unfamiliar with you.
There are two types of shopping app ads we will run: app downloads and app purchase.
App Downloads: This is exactly as it sounds, we are running ads directing people to download your app. Again, we only target people who have recently engaged with your business at any level.
App Purchases: We drive people to make a purchase in your app. Depending on the structure of your businesses, this could be for the first time ever or anyone who hasn’t purchased in a while.
What’s most exciting about these types of ads is that both can be run for about $1-$5/ day to each platform, iOS and Android!
Let’s look at some examples:
This is an ad directing people to download their shopping app. We’d love them to download AND make a purchase, so we are encouraging them with that first in-app purchase discount code.
Here are the results of the last 30 days this ad has been running.
Dates Active: 06/19/22 - 07/18/22
Total ad spend: $60
Total app downloads: 14
Cost per download: $4.30
This ad is running to people who already have the app, but haven’t made a purchase with it.
Here are the results of the last 30 days this ad has been running.
Dates Active: 06/19/22 - 07/18/22
Total ad spend: $261
Purchase Revenue: $4,386
*ROAS: 16x
Number of purchases: 90
Average order value: $48
Additional app downloads: 15
*ROAS: return on ad spend, for every $1 spent, this is how much you get back