TikTok Prep
I can’t believe we are here! What seemed like a pandemic fad, is now part of our daily life and we are getting ready to launch TikTok ads!
Babes there are some things to do to get prepped! Even if you are not ready to run paid ads on TikTok, I definitely recommend the following:
Installing the TikTok pixel on your site. You can learn how to do all that HERE. You want to do this ASAP so the pixel can start collecting data about who goes to your site and who shops there!
Get comfortable on video! TikTok ads need to be 60 seconds or less in length and rather than being informative about a product, they should be entertaining, informational or educational.
Think less “here’s how these jeans fit” and more “three ways to style boyfriend jeans”.
Direct from TikTok here are some tips on the types of videos that work well for businesses:
Product demo or tutorial
People on TikTok love learning how things are made! Go behind the scenes to show how your product is made or give an overview of your business.
Customer testimonial
Testimonials establish trust and credibility with your audience. Have a satisfied customer explain the benefits of your product or service in their own words.
Story behind your product
Tell the story of why you created your product. Share your inspiration and highlight your product's success.
Green screen video
Green screen videos are popular on TikTok. It's a cool way to bring your products to life, or use it to show your website.
For more inspiration, scroll through and explore your TikTok feed and For You Page to get an idea of content that succeeds on the platform!
We’re so excited! Stay tuned for more announcements! xoxo